Google's new world and your privacy: Why you should worry

A significant part of your life revolves around Google. You use Gmail for work as well as personal emails. You use Google+ for virtual bonding and sharing content. You use Picassa to store photos, and YouTube for your fix of video clips. You know Google is tagging advertisements as well tailoring search depending on your web history. But, starting March 1, Google will do something more. Under its new privacy policy, it will combine data from all its services in one place, as part of its 'Google Plus Your World' programme. 

This can be useful. But also troublesome. Suppose User X watched a little too much of belly dancing video clips on YouTube. When he and his kids are using his account and are on Picassa, browsing family photos, an advertisement for a service tagged to his YouTube habits may appear. Embarrassing? Would you like more privacy? Google thinks the service will be incredibly empowering.


Source : Economictimes